It’s not about you…
Sales Professionals who surpass the level of Champions to Trusted Advisor realize they achieved this level of success by realizing it is not about them. It was, is, and will always be about their client. Their clients wants, needs, objectives, goals, challenges, and problems.
If you focus on what’s in for your client, verses what’s in it for you, you will develop long term relationships and more open doors. You become an ally for your client, and for the client’s business or corporation in which they represent.
Sales Professionals of integrity are relationship builders. They not only get to know the business objectives of their client, but their personal objectives and goals. For example, maybe your client wants to retire soon, or they desire a better life balance, or maybe they are wanting that next promotion. You as the sales professional should look to discover these desires, so that your recommendations do not only positively impact your clients business, solve business problems, but assist in your client achieving their personal goals and dreams as well.
This correlates with professional networking as well. I have been in Networking Groups, and even designed and led professional business networking groups. Sometimes I hear people focus too much on themselves. They want to tell others all of what they do, and begin listing all their products and services and dominate conversations. Then they wonder why they are not getting many referrals, or say, “This networking stuff just doesn’t work for me” The element they may not realize is that they are focusing too much on themselves, or what they can get, verses what they may give. How they may serve their peers and fellow networkers.
I am a strong believer in what you send out, will organically and naturally be returned. Some may say it is because of my faith, and that may certainly be true. However, we as human beings are hard wired for relationships. If we focus on serving others, authentically; the typically natural byproduct is that others will soon desire to serve you as well. Some may call it the “Law of Attraction Attribute”, while others may call it “Good Karma” Call it what you may, however, if you focus on the needs of others, help them solve problems, and accomplish their goals, you will soon realize others will desire to serve you and help you accomplish your goals.
Focus on others, it’s not all about you, and you will soon realize greater success and a more fulfilling professional and personal life.